About Us

Hi, I'm Zarmina, the founder of Doll Lash NZ. 

I started this business at just 22 years old with only $50, a big vision, and a lot of determination. What began as a small idea quickly became something I poured my heart into.

The journey wasn't perfect. I tested different suppliers, experienced products that didn't meet my standards, made mistakes, started again, and kept learning along the way. There were plenty of moments where things didn't go as planned, but giving up was never part of the plan. After countless trials, customer feedback, and continuous improvements, Doll Lash grew into a real New Zealand lash brand, with a community of customers who trust and support what we create.

 Today, every Doll Lash  product is selected with quality, comfort, and performance in mind. Our upgraded DIY lash collection features ultra-light 0.03 to 0.05 fibers, stronghold glue, and carefully designed styles, from effortless everyday lashes to bold, glamorous looks.

For me, Doll Lash has always been about more than selling lashes. It's about creating products I'm genuinely proud to put my name behind, and constantly finding ways to make the experience better for our customers. From a $50 idea to everything Dollash has become today, this is only the beginning.

Zarmina

 founder, Dollash NZ.